Recruitment communications with a difference

First Choice Haircutters

These guys are so neat. They ran a TV commercial with the tag line 'A Chair and hair is waiting for you'. The ad was simple showing colorful hair being cut over a chair. I couldn't quite believe a hair salon could actually do recruitment ads on TV! Wake up Fortune 500s!

Creative Niche Inc

This is a staffing firm specialising in placing ad people like me. They have open house sessions and recruiting events at their office. They provide guidance to new candidates in job search. They also have this wonderful external referral program which pays $100 to anyone who refers their name to candidates.

Government funded programs in Canada

Any new comer to Canada thirsting for employment could benefit from a vast array of programs supported by the government. This includes Self Marketing for Employment programs, work place simulation program, assessments and subsidies for employers to hire new immigrants. Now, all these don't necessarily guarantee you a job that pays your bills but for someone eager to make their mark these are great initiatives to benefit from!

Smart

I was going through this site www.smart.com recently and noticed that not only Daimler Chrysler's new babe is a smarty but its website is too! Easy to zip through from one section to another with no fancy flash movies that would slow your browser speed in your existing bandwidth. Gives clear graphic images of the product and its features.
Nicely uses people's pictures to show that this auto was not made in a factory just to invade the spaces of the crowded cities but thoughtfully designed and created for the consumption of people who need a 4 wheeler out of necessity and for those with an aesthetic sense. Ofcourse nothing is free of flaws. Our nice car is made of 'high quality plastic' but supposedly is eco-friendly!
Well, I leave those comments to experts on automotives. I am just a lowly advertising executive who sifts through site after site to whet my appetite for destruction....oopsie..I meant information! Take care. Hallelujah!

Cadbury's Dairy Milk

I quite like what Cadbury's did at Dundas in downtown Toronto recently. They have put up a huge billboard of Cadbury's Dairy Milk chocolate with the wrapper opened and a little fella sitting on top, munching away the delicious snack. Made my mouth water. It's an innovative solution where the gnome's action is monitored probably by an electronic or a mechanical device in the background. (Here is a pic. I also have a video which I'd love to upload sometime). It may not match upto what Discovery Channel did with the 3D shark on a building or Nike's football bursting through the facade of a building but I,the lil kid I am could not help smiling at the Cadbury's one ;-)

First case

Oracle
PDF on website. Link http://www.oracle.com/openworld/2008/collateral/exhibitor-kit-section1.pdf
Inconsistencies in font size. expanded fonts instead of increased font size
Suggestion: Always insist on following brand guidelines. There's no excuse for this. If your company does not have brand guidelines kit, create now!

Oracle
www.oracle.com
No link for feedback on site
Suggestion: If you think this is too trivial for your business, think again!

Eye for detail

This forum is open for people who can identify inconsistencies, mistakes,poor presentations in websites and advertisements of any company in any part of the world. To leave your comments please follow this format:

Company Name:
Type of communication:
(Ex:Newspaper ad, event brochure,website -exact link,billboard)
Where's the goof-up?
Suggestions: