I quite like what Cadbury's did at Dundas in downtown Toronto recently. They have put up a huge billboard of Cadbury's Dairy Milk chocolate with the wrapper opened and a little fella sitting on top, munching away the delicious snack. Made my mouth water. It's an innovative solution where the gnome's action is monitored probably by an electronic or a mechanical device in the background. (Here is a pic. I also have a video which I'd love to upload sometime). It may not match upto what Discovery Channel did with the 3D shark on a building or Nike's football bursting through the facade of a building but I,the lil kid I am could not help smiling at the Cadbury's one ;-)
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