Frog in the well

Internet is a force to reckon.
Internet is an emerging media.
Online traffic numbers are staggering.
New age media. Pay per click. iTV. Portals.

This is the pattern I see in articles about internet as a medium. In the last 3 years the amount of interest and focus that marketers have gained about online media is making me go Uh oh! Not another fad! The truth is, I am somewhat prejudiced, bitter and jealous about Internet.
Prejudiced because I don't fancy anything too hyped.
Bitter because of its influence over young minds in every thing.
Jealous because of the kind of attention it gets.
O.k. For argument sake, you may ask me why I blog. To be heard, I say. You say, 'There you go!'. Well, I must confess that I started blogging just to understand a client of mine, one of the largest internet companies at one time. That's a story by itself. Anyway...

The frog in the well in this story is the person who suddenly wakes up to the fact that Internet is gaining momentum as a strong media and feels earth crumbling under the feet. For this person, all other media blurs into the background. The outline is only Online media and nothing else. So there goes 100% productivity in making a martyr of the Big I's. Interactive. Internet. IPods. Iphones. Ibook. IMac. So on. Note that other latest geek-dgets are added too. The trends extend to Pod casts, Blue tooth marketing and others.

Now, I have observed that this frog has a cousin. The traditional marketer. The one who never budges to try anything new. Only those tested and tried methods are the weapons of mass marketing. Example: Print medium, billboards, In person trade shows etc.

One thing I have never been able to understand is that, why the two cousins don't get along and put their heads together. Perhaps, the best explainations may be given by Behavioural scientists. The kind that deals with humans. There! I have come to the point. The inconsistencies in marketing approach results from human judgements and thoughts. No matter how advanced you are technologically, you are still thinking based on your pre-conditioning and the opinions you form based on your personal interest. So how can you possibly think that all other humans (the one you presume are your target group) will succumb to your latest techniques and be in awe with your isolated advancement/dementia?

All I am saying is...be the frog. But the kind that goes beyond leaps and bounds. Connect with your stakeholders, work hard to be democratic but assertive, make attempts to know your customer well and only then you may flood them with your superior ideas and techniques in making their experience as a customer better.